B2B Food Marketing


Build the reputation your food brand deserves

What makes B2B content in the food industry different?

In a competitive industry like food, building authority, trust and loyalty with your audience requires a well-researched content strategy. However, developing valuable B2B content requires expertise and staying on top of the latest food trends.You need a partner who can dig deep into the scientific literature and translate complex issues into compelling narratives. Someone who also has a creative mind that can generate ideas tailored to your brand voice.Don't leave your content creation to improvisation. Partner with an expert who can establish you as an authority in your niche - your business opportunities will multiply when your content reaches its full potential!

Generate connection and trust with your potential customers

Content is a powerful way to engage with your prospects and build connections. It's a true marketing asset when you create the right content with the right message.You're in the food industry selling products to other businesses. You know what's unique about your audience?The people you are trying to do business with have a solid understanding of your product (or at least the problem it solves).This audience does not respond well to slogans or oversimplification. You need to do a great deal of research and dig deep into the market, the product and its application. Then, and only then, can you craft content that truly resonates.If you can offer valuable insights, you'll build trust like a pro. You'll confirm your expertise. And guess what? You'll move that sale forward.

Supercharge your content with killer copywriting

Static descriptions of your products or promotion of your company won't inspire your audience. You need something more.We're talking about crafting content that is irresistible. Content that people can't help but devour. And guess what? Good copywriting is your secret weapon to make your content marketing addictive.And yes, I have a few psychological tricks up my sleeve. Because in the B2B sphere, buyers are also people with emotions!Want to cook up a winning food marketing strategy? Marry copywriting with content marketing. At the end of the day, it's about persuading your prospects to take the leap and make the purchase.

4 top powerful reasons to outsource your B2B content

  1. My knowledge of topics such as food science and technology, nutrition, or food law will help you create valuable content for your audience.

  2. By outsourcing, you free up internal resources and allow your company to focus on what it does best: creating quality products. And who doesn't want that?

  3. When you let me manage your content, I'll keep your audience up to date on the latest industry news and trends. At the same time, you'll get valuable information that will keep you ahead of the competition.

  4. You'll save money on hiring and training an in-house team, which translates into more cost-effective marketing. It's a win-win!

Large marketing agencies have rigid workflows, high operating costs, and "all-purpose" content creators who lack a deep understanding of the industry. Don't settle for that!By hiring my services, you will enjoy personalized and flexible treatment, a competitive price and a specialized niche approach.

Start here to nourish your brand
with quality content

I can help you create web content, white papers, e-books, presentations, LinkedIn content, and more. To give you an idea, here are some of the topics I've covered:

  1. Food safety and specific risks associated with products or raw materials

  2. Ideas for new product development in different market niches

  3. Food trends, disruptive innovations, and industry updates

  4. The state of the science, nutritional information and regulatory affairs

  5. Practical guidelines for ingredient or product use

  6. Case studies on product development

Need inspiration and fresh ideas to grow your business? I will create a content plan that is tailored to your brand.

Look no further.
I've got just the thing for you

  1. Crafted content that cultivates trust and authority within your specific niche.

  2. Unique, innovative content that sets you apart from the competition.

  3. Technical-scientific content backed by a wealth of bibliographic references.

  4. Strategically integrated content that maximizes your communication efforts, enabling you to "do more with less."

  5. High-conversion content designed to drive results.

Still unsure? No worries. I'll give you a taste with a small sample at a reduced price. You can witness the magic yourself. So, what are you waiting for?

Copyright © 2022 Manarel Asesores - All rights reserved
Madrid - Spain

Hi, I'm Maria Molina

B2B Food Marketing

I have a secret to tell you: my professional career is as varied as a restaurant menu.First, I studied Pharmacy. Then, I specialized in Clinical Biochemistry at a prestigious hospital in Madrid for 4 years. But after that, my career took a turn: I ended up right in the food industry world.For more than a decade, I worked as a Sherlock Holmes for the Health Department of the Community of Madrid. I inspected hundreds of food companies to make sure they were complying with health regulations. I broke down their processes and immersed myself in the intricacies of the food industry.As I worked and got to know food companies of all kinds, I became interested in food marketing and industry trends, which led me to study and train in these areas.But 10 years is a long time. And eventually, monotony set in.I felt that I needed new challenges and I was aware that my knowledge gave me a unique advantage that could differentiate me from other food marketing professionals. So I decided to go into business for myself. And you know what? It was the best career decision of my life!Now I can use all my experience to help you create B2B content. Content that inspires trust, builds a solid presence for your brand, and positions you as a leader in your industry.Ready to serve up enticing content that engages your audience?

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Frustrated that your content isn't pulling in the leads and sales you expected?

Discover the secret sauce for a killer B2B marketing strategy: White Papers

White paper: the secret sauce of B2B food marketing

B2B marketing has three key missions:

  1. Building trust and authority to attract new customers.

  2. Creating long-term business relationships with established customers.

  3. Reflecting our value promise: the benefit the customer will receive from our company that sets us apart from the competition.

One of the best ways to achieve these objectives is through the publication of white papers.A white paper is basically a technical document that provides detailed information on a specific topic relevant to the reader.It is a highly effective tool in both generating leads and building customer loyalty for three main reasons:

  1. Showcasing your company as a leader and expert in your industry.

  2. Helping potential customers understand how your product will benefit them and make informed decisions.

  3. Demonstrating your commitment to helping customers solve their problems.

Unlike articles and blog posts, which are available to anyone who visits the web, white papers are premium content pieces that can generally only be accessed by certain people via download.To get the most out of a white paper, it's important to ensure its high quality. In order to do so, it must meet the following conditions:

  • Provide valuable information backed by solid, in-depth research on a particular topic.

  • Be based on facts and data rather than opinion.

  • Be written in an accurate but attractive and easy-to-understand way.

An important attribute of white papers in the food industry is that they need to be written by experts with specific knowledge in subjects such as food safety, food science and technology, or dietetics and nutrition. Only in this way will their style and content convey "authority " in your niche market.Readers trust that what is said in these publications is accurate and reliable, making the message much more persuasive than anything written by someone unqualified.The Content Marketing Institute and MarketingProfs conducted a study and found that "more than half of marketers who regularly use white papers believe they are effective in creating brand awareness and increasing sales." (1)A single well-researched and well-written white paper can unfold into a treasure trove of content. It can be used as a basis for other content, such as blog posts or social media, which drives a high return on investment (ROI).Are you interested? Go ahead and use this b2b content format and enjoy its benefits. Don't hesitate to contact me for more information.

(1) B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Marketing Institute/Marketing Profs’


B2B Food Marketing

"Maria helped us with the copywriting of our website and developed the marketing strategy in the launching stage of the project. I'm 100% satisfied with the result."

Svetlana R.
Sport Foods Industry
Founder & CEO

"We receive a very complete service with different proposals of topics that are then properly developed. The document is delivered in Word and PDF format and layout. We particularly value the writing style and the development of the subject. We are very satisfied with the work."

Maria D.
Agri-food Industry
Marketing Technician

"Maria is a very attentive professional and committed to her work. I have already worked with her on several occasions, and it is always a pleasurable experience."

Miguel U.
Snack Industry
Co-founder & CEO

Let's work together
Contact me

My work is truly personalised, and I put all my attention and energy into it to give the best. This means I can only accept a limited number of 2-3 projects at a time.To find out if we would be a good fit working together, please fill out this form. It will only take you 2 minutes!

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I know firsthand what it means to build a brand from scratch in a highly competitive environment. All of my content strategies have been previously tested in my own business. Here are some of the materials I have used:

White paper - Spanish

White paper Content Marketing

White paper - English

White paper Food Industry

LInkedIn Carousel - Spanish

B2B Content Marketing

LInkedIn Carousel - English

B2B LinkedIn Content Marketing

Video marketing - Spanish

Spanish Content Marketing

Video marketing - English

English Content Marketing
B2B Food Marketing