B2B Food Marketing


Build your food brand reputation

Developing valuable content for the food industry has its particularities. It requires knowledge of the general workings of b2b marketing, but also a technical and rigorous approach to communication.Knowledge of food technology, food safety and nutrition is often needed. In addition, sometimes you may need extensive research of scientific literature.If you want your brand image to be perceived as a leader in your industry and inside and outside your home market, you'll need to benefit from the expertise of someone who can give you a hand with content strategy, editing and creating great content that makes your brand shine.


b2b food marketing service

Start here to feed your brand
with quality content

Web content, white papers, presentations, product brochures, video scripts, LinkedIn carousels, newsletters...

Generate connection and trust with your potential customers

Content is a powerful way to engage with your prospects and build connections. It's a true marketing asset when you create the right content with the right message.When you sell products to other companies in the food industry, the people you are trying to do business with have a solid understanding of your product (or at least the problem it solves).The business audience does not respond well to slogans or oversimplification, so you need to do a great deal of research and dig deep into the market, the product and its application before writing a single word of content.Your ability to provide valuable information can build trust effectively, validate your expertise and move the sale forward.

Make content marketing and copywriting work together

Copywriting plays a key part in a successful content marketing campaign.Static descriptions of your products or the promotion of your company will not inspire your audience. You need to create content that people want to read and good copywriting can make your content marketing more effective and more engaging to read. We can use some psychological tricks for that.In a B2B context, we also must consider the emotional journey that buyers might be on.A good marketing strategy must connect copywriting with content marketing. Ultimately, it's about convincing your prospects to decide to buy something.

Want to reach Spanish-speaking customers?

  • 585 million people speak Spanish around the world (for 489 million it is their mother tongue).

  • In the United States, the Hispanic population numbers 60 million.

Even though many of your potential customers may speak English or be bilingual, studies have shown that marketing to the Hispanic community in their native language is 40% more persuasive and effective.The economic importance of the Hispanic community is enormous, and it can be a goldmine for food brands and producers. Can you imagine the impact it could have on your business?

What I offer you

  1. Content able to generate trust and authority in your niche.

  2. Content radically different from your competitors to make you stand out.

  3. Technical-scientific content with bibliographical references.

  4. Content written by native speakers in Spanish and English.

  5. Content is integrated into a solid communication strategy that allows you "to do more with less."

  6. Content with a high conversion rate.

Not sure if it's for you? Ask for a sample. I will offer you a small piece at a reduced price so that you can check the result.

Copyright © 2022 Manarel Asesores - All rights reserved
Madrid - Spain

Hi, I'm Maria Molina

For more than 10 years I worked for the Health Department of the Community of Madrid (Spain) inspecting all kinds of companies in the food sector. This allowed me to gain valuable knowledge of food safety, regulatory affairs and food technology.Parallel to my professional activity, I loved researching and learning about new food trends, food marketing and the psychological triggers that condition consumer perception and behaviour.There came a time when routine and the lack of challenges at work made me consider turning my career around. I was aware that my expertise gave me a unique advantage that differentiated me from the rest of the food marketers, and it was clear that I wanted to undertake new challenges.And that's how I got here!

Why are white papers essential in B2B food marketing?

In general, B2B marketing has three fundamental objectives:

  1. Building trust and authority to attract new customers.

  2. Creating long-term business relationships with established customers.

  3. Reflecting our value promise, i.e., the benefit the customer will receive from our company that differentiates us from our competitors.

One of the best ways to achieve these objectives is through the publication of white papers.A white paper is basically a technical document that provides detailed information on a specific topic relevant to the reader.It is a highly effective tool in both generating leads and building customer loyalty for three main reasons:

  1. Showcasing your company as a leader and expert in your industry.

  2. Helping potential customers understand how your product will benefit them and make informed decisions.

  3. Demonstrating your commitment to helping customers solve their problems.

Unlike articles and blog posts, which are available to anyone who visits the web, white papers are premium content pieces that can generally only be accessed by certain people via download.To get the most out of a white paper, it's important to ensure its high quality. In order to do so, it must meet the following conditions:

  • Provide valuable information backed by solid, in-depth research on a particular topic.

  • Be based on facts and data rather than opinion.

  • Be written in an accurate but attractive and easy-to-understand way.

An important attribute of white papers in the food industry is that they need to be written by experts with specific knowledge in subjects such as food safety, food science and technology, or dietetics and nutrition. Only in this way will their style and content convey "authority " in your niche market.Readers trust that what is said in these publications is accurate and reliable, making the message much more persuasive than anything written by someone unqualified.

According to a study by the Content Marketing Institute and MarketingProfs, "more than half of marketers who regularly use white papers believe they are effective in creating brand awareness and increasing sales." (1)In addition, a well-researched and well-written white paper can be used as a basis for other content, such as blog posts or social media, which drives a high return on investment (ROI).Are you interested? Go ahead and use this b2b content format and enjoy its benefits. Don't hesitate to contact me for more information.

(1) B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Marketing Institute/Marketing Profs’

What my clients are saying

B2B Food Marketing

"Maria helped us with the copywriting of our website and developed the marketing strategy in the launching stage of the project. I'm 100% satisfied with the result."

Svetlana R.
Sport Foods Industry
Founder & CEO

"We receive a very complete service with different proposals of topics that are then properly developed. The document is delivered in Word and PDF format and layout. We particularly value the writing style and the development of the subject. We are very satisfied with the work."

Maria D.
Agri-food Industry
Marketing Technician

"Maria is a very attentive professional and committed to her work. I have already worked with her on several occasions, and it is always a pleasurable experience."

Miguel U.
Snack Industry
Co-founder & CEO

Let's work together
Contact me

My work is truly personalised, and I put all my attention and energy into it to give the best. This means I can only accept a limited number of 2-3 projects at a time.If you contact me and I have a full quota of clients, I will get back to you and give you an estimated date when we can work together. You will be able to join my waiting list.

Responsible: Mº Jesús MoIina ManareI. Purpose: To manage the sending of information that you request and offer you products and services that may be of interest to you through commercial communications and/or advertising. Legitimation: Consent of the interested party. Recipients: Your data will be stored and managed through Zoho Corporation Pvt. Ltd. Rights: Access, rectification and deletion of data, as well as other rights, as explained in the additional information. Additional information: See Privacy and Data Protection Policy

These are some of the topics I have written about for the food industry

  • Food safety and specific risks associated with products or raw materials

  • Ideas for new product development in different market niches

  • Food trends, disruptive innovationsm, and industry updates

  • The state of the science, nutritional information and regulatory affairs

  • Practical guidelines for ingredient or product use

  • Case studies on product development

And these are some examples

I know firsthand what it means to build a brand from scratch in a highly competitive environment. All of my content strategies have been previously tested in my own business. Here are some of the materials I have used:

White paper - Spanish

White paper Content Marketing

White paper - English

White paper Food Industry

LInkedIn Carousel - Spanish

B2B Content Marketing

LInkedIn Carousel - English

B2B LinkedIn Content Marketing

Video marketing - Spanish

Spanish Content Marketing

Video marketing - English

English Content Marketing
B2B Food Marketing